Grad show is coming up for us final year folks! What does that mean to us now, coming up with a concept/identity that will be the glue that holds the whole show together. So what was on the to do list, poster, art tag, invites, name tag, wayfinding system, and a panel header; coming up with a theme that corresponded all of this together was the fun but challenging part. After we came up with something and everything is done, I sat thinking about identities in general and what really makes an identity ( I guess I’m going in reverse order, research should be first)
Identities are branding to say the least and the most successful ones happen to be the most simple ones.
This is probably one of the most recognizable logos/brands in the world right now. Almost everyone has an Ipod, or a mac computer, or now the must have item the Apple Iphone. Apple has used such a simple image and made it the face of their company and to much success.
Another famous brand known around the world. Adidas has been made famous by both the entertainment industry and also the sporting world. By crossing both these worlds in the late 70′s this brand has been able to be one of the most successful sporting wear companies ever. Again the identity isn’t something really crazy and out there, it’s simple and that’s what makes it work.
Simple designs and branding are definitely the most successful.
